While many startups do everything and anything imaginable in order to receive the funding that’s needed to run an expensive tech-driven company, it seems that a little experience in their specific market can go a long way in attracting the right investors. ClassDojo seems to be figuring that out after boosting its valuation to $21 million through revenue and investments.
What ClassDojo does is bring communication to the classroom by designing a platform that empowers teachers by having a channel directly to parents and allows those same parents to remained informed when ti comes to what it going on in their children’s academic lives.
Sam Chaundhary and Liam Don, founders of ClassDojo, have made their interest in prioritizing communication, giving investors insight into their clear agenda for this platform. With it, Sam and Liam have made it possible for parents to know what are their obligations throughout the school year with respect to their children and the school. Likewise, teachers can update parents on their children’s development in terms of their studies but also any disciplinary complications can be made known to the parent, making for a classroom environment more conducive to learning and making parents feel more involved in the academics of their children.
There have been many companies that have tried to marry education and technology, particularly when it comes to textbooks and learning materials, but few have tapped into communication technologies in a way that ClassDojo has. Since their competition has been so sparse thus far, ClassDojo has been able to dominate this corner of their market. On its own, ClassDojo has managed to form partnerships with more than 85,000 public schools across North America. What’s helped them to maintain a strong foothold in this market is the considerations they have taken for their clients. With many of the schools they have partnered with being elementary schools, ClassDojo has made it a mission to protect the privacy information of the children of parents in these schools who are minors. This consideration, the emphasis on protection from a data breach has helped them to stand out from what little competition they may have had.
Since 2011, ClassDojo has provided communication tools to link parents to schools. $31 million in funding has been collected by this company which has helped them increase development of the technologies, such as simplifying interfaces that make users feel at ease when communicating across great distances.
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