Desiree Perez is known for being the driving force behind a multitude of Rap legend Sean ‘Jay Z’ Carter’s slew of businesses and corporations. Currently serving as the Chief Operating Officer of Hip-Hop powerhouse Roc Nation, Perez has had a hand in a variety of lucrative deals for the company, as well as high end and intense negotiations for a variety of Carter’s other corporations. As a business woman, Perez is known for being a tough negotiator, who is incredibly intelligent when it comes to brokering deals and providing the best opportunities possible for the artists and company’s she represents.
In a recent Billboard article, Perez was listed alongside a prolific assortment of the music industry’s most successful women executives, including such notable names as Dia Simms, President of Combs Enterprises, and Nicki Farag, Senior Vice President of Promotion at Def Jam. The article makes mention of a variety of the extremely profitable deals that Perez has brokered for Roc Nation, a company Perez has been a part of since its establishment in 2008. With a reputation as a tough negotiator, and for being able to pull out the best parts of any deal, Perez has provided Roc Nation, and its roster of artists with a slew of recent high profile wins.
With a lucrative 200 million dollar Sprint investment into TIDAL, Jay Z’s streaming service, and a Roc Nation affiliate, Perez was able to provide Jay’s latest album, 4:44, with a platinum status before its release. The businesswoman also recently renegotiated a partnership between Roc Nation and Live Nation which had garnered money for both companies through touring licensing. With Perez’s business knowhow, it’s easy to see how the COO of Roc Nation is listed alongside other notable women executives, and will more thank likely provide the company with guidance for years to come.