The fashion industry has never been the same since Don Ressler and Adam Goldenberg launched their first company, Shoedazzle. Although both men are creative, the bottom line is that they new working together as a team would give them a better chance to get the notoriety they needed and deserved with their skills and their experience in e-commerce. How did these two discover the true desire of those who love fashion? Consumers were looking for an easy way to find just what they wanted while eliminating the long days in stores trying clothing on when they could be out having fun!
The ability to purchase online would give their customers more freedom, and they would be able to purchase when they wanted while getting a great value for their money via the membership platform they created. Customers didn’t want to look too far, but they wanted the latest in fashion all within the click of a button. This is when Ressler and his partner Goldenberg took their entrepreneurial passion to the next level. Building brands online was the key to their success, and it didn’t take long for these gentlemen to figure out that promotional offers were just what customers were looking for to click through to their website.
Memberships would be the one gateway into which customers would know upfront what deals were the best and what deals were the hottest. What if a customer could purchase something that no one else had? This is what it meant to have it all and in a good way. Those who purchased a membership would be able to purchase when they wanted, or they could opt out for the month in which they did not want to purchase. This spelled freedom for the customers, and it was catching on quickly.
Fabletics was the first brand after Shoedazzle to work through the kinks, and then the brand was changed to JustFab. Ressler and Goldenberg wanted their brands to be all-inclusive, meaning that everyone would be able to get the sizes they needed in the fashion trends that they wanted most. No woman would be excluded just because of her size. Ressler and Goldenberg believe that all women should feel beautiful, and they should be able to do so at a great price.
Their success is nothing short of amazing as they continue with brand building globally.