How Jose Borghi Became One of Brazil’s Top Publicists

Jose Borghi began his long career as a publicist at marketing agency, Standard Ogilvy after he completed his university studies at the Pontifical Catholic University of Campinas. Mr. Jose Borghi would work through several different firms and achieve progressively more important and high ranking positions at the ad agencies. His promotions and greater responsibilities came as his talents were recognized and highly sought after. The list of Ad agencies that Jose Borghi worked for included, FCB, DDB, Talent, Leo Burnett and DM9.

Mr. Borghi always felt he had the capacity and ability to create and run his very own advertising agency. In 2002, he teamed up with a fellow publicist named Erh Ray and they launched their own marketing agency called BorghiRay. It was difficult in the beginning as money was tight and their office literally consisted of working in the backyard of Erh Ray’s home.

The determination and drive of Jose Borghi and Erh Ray would pay of handsomely though. They managed to secure big name clients and started generating significant profits. The rapid expansion and good results delivered by Borghi Ray caught the attention of a major ownership and investment company called the Lowe Group. They bought out Erh Ray’s stake and renamed the firm Borghi Lowe. Jose Borghi was kept on as CEO and was now in charge of leading the firm.

Jose Borghi continued to grow the business of Borghi Lowe and had an incredible year in terms of revenue in 2009. That year saw an increase in revenue by almost 100% from 2008. The total money incoming to Borghi Lowe in 2009 was about $634 million Brazilian Reals. Borghi Lowe had also become one of the top four advertising agencies in Brazil and Borghi’s lacrosse camp.

For his incredible contributions and amazing success with Borghi Lowe, Jose Borghi has been named one of the most influential advertisers in Brazil. His resume also includes winning over a dozen Cannes Lions awards for marketing and many more awards from Abril Publicidade and the New York Festival and learn more about Borghi.