The Mullen Lowe Brazilian ad agency has been tasked by the Spanish company of Fini to create a brand marketing and outreach campaign in Brazil. Jose Henrique Borghi of Mullen Lowe will be leading the design and implementation of the advertising campaign. Mr. Borghi is a co-chief executive officer at the marketing firm and is also the chief creative officer at Mullen Lowe.Fini is a Spanish candy producer. Products that Fini produces include chewing gum, licorice, marshmallows and jellied candies. It is part of the larger Spanish group called Sanchez Cano. Fini sells it candies in over 80 different countries.
It is the top candy producer and retailer in Brazil. One of the hallmarks of Fini in the creation of its products is to always create surprises within its products. Using artistic and surprise elements, Fini has managed to expand its sales across national retailers year after year.The latest Brazilian marketing campaign of Fini is called Abriu, Sorriu. The intention of this campaign is to create good surprises and fun sensations whenever somebody opens up a new pack of Fini’s bullet shaped candies.Fini’sAbriu, Sorriu marketing campaign was launched in April of 2017. Its theme involves that you can have a pleasant little surprise when you open up a new bag of candy.
To help spread this new motto and marketing message, Mullen Lowe was tasked to help spread the word about both Fini and Abriu, Sorriu. This was done both in the offline and online advertising sector.Jose Borghi helped to highlight Fini and its message by associating good news and a pleasant surprise with the consumption of branded candies made by Fini. He teamed up with Brazilian newspaper, Metro to create a public relations campaign. People received a newspaper with only good news as well as a bullet candy pack. The results of this was filmed and shared. This helped to spread the message of Fini in Brazil. Original Article.