Lori Senecal: Globalizing CP+B’s Culture

Lori Senecal, the current global chief executive officer at CP+B, is an industry veteran with strong academic background. She is a specialist in global marketing, which has played a significant role in expanding the company’s global market penetration. Her innovative marketing ideas combined with her constant quest for new challenges have played a key role in her successful career in various corporations she has worked for. Her desire to join the corporate sector stems from a passion developed in high school but nurtured over the years. She developed her leadership qualities early on as a gymnastics coach where she strived for excellence through excellent decision making and communication skills.

Despite the various challenges she faced early on in her career, her positive outlook and strong motivation always drove her forward. She also has a strong network of mentors. Such relentlessness has enabled her attract customers. In her practice, she employs a marketing strategy marked by understanding the internal and external environment of the targeted potential clients with the view of developing unique marketing campaigns. She believes that the internet will provide new exciting business opportunities especially in marketing and advertising. More details can be found on Inspirery.

Education Background and Skills

Lori Senecal is a multi-skilled company executive and investor. She is a McGill University graduate with numerous skills including fluency in French. She is a specialist in mobile and integrated marketing, entrepreneurship, e-commerce, interactive and direct marketing and online and digital advertising. She is also a master of social media marketing, brand architecture and creative business strategy development. Check out Fast Company for details.

Award-Winning Leadership

In an article on Adage, Lori Senecal’s excellent and innovative leadership has been honored with a Quantum Leap Award in 2013. Her current role at CP+B primarily focuses on expanding the company’s presence in globally by revolutionizing the company’s culture to realign it with the global trends. Before taking on the role in 2015, she served as the company’s global executive chairman from 2014. She also served as the president and chief executive officer for MDC Partners and chairman and chief executive officer for Krishenbaum Bond Senecal where she served as a president too. She worked at McCann as the president after joining the company as the global chief innovation officer. Lori Senecal also cofounded TAG Ideation in 2003.