Omar Yunes is amongst the most successful entrepreneurs in the restaurant business in Mexico and is the owner of 13 franchise units of highly popular global Japanese fast food chain named Sushi Itto. Sushi Itto has a total of 150 franchise units out of which Omar Yunes himself own 13.
He started in the franchise business and owned the first Sushi Itto store when he was just 21, but with time and his determination to succeed, he is the proud owner of 13 Sushi Itto fast food restaurants. Moreover, Omar Yunes is contemplating over opening many new Sushi Itto outlets in the time to come.
Omar Yunes was recently given the award of Best Franchisee in the World in a competition that took place in the beautiful city of Florence in Italy. Many franchise owners from across the globe participated in the event, but eventually, Omar Yunes and one other franchise owner won the title of the Best Franchisee in the World.
Diego Elizarrarraz is the organizer of the BFW Competition, and he said in one of the interviews that Omar Yunes is deserving of the title he won because, in all the parameters that the judged checked before finalizing the winner, Omar Yunes surpassed all the other candidates by a great margin.
Over the years, Omar Yunes has helped add value to the brand and also helped with its brand awareness on a local and national level. It has not only helped his franchise units but also helped the brand as a whole to reach out to the potential customers. There were many people in the places where Omar Yunes opened his joints where the people have never tried Japanese fast food, but Omar Yunes implemented innovative marketing techniques to create an interest among the consumers to try what Sushi Itto had to offer, and most of these people are now loyal patrons of the brand.
After winning the award at the BFW competition, he humbly thanked everyone who helped him achieve what he achieved, and also mentioned that the success of his franchise units is all due to the hard work of the 400 employees who work at his 13 franchise units of Sushi Itto.