Don Ressler has always been a success. He has been at the top of many big businesses and has always managed to make sure that he comes out on top. He does this through various business techniques and he uses the contacts that he makes to make sure that he is getting the most out of everything when it comes to business. Because he works so hard at business on Brandettes, he is able to constantly start new business opportunities and to make sure that these opportunities do not go without being successful. Ressler sold one of his opportunities to make the money for what was sure to be his biggest success.
Ressler teamed up with Adam Goldenberg, another young successful businessman, to form JustFab. This was the first time that there was ever a site like this: something where women could go online for a subscription to clothing and shoes. The looks were customized for each woman and they were made specifically for them. Women loved it because it was like they had their own personal shopper and they knew that this was something that they would be able to use regularly. They are sent clothes each month that perfectly match their style on internetretailer.com.
Once they had done successful with JustFab, the team recognized that they would be able to expand the brand. Their next step was to include Fabletics. This site functions nearly identical to the JustFab brand but it provides women with athletic clothing. The clothing is much more than a simple pair of yoga pants and baggy t-shirts. This is athletic fashion. The fashion that the people who use Fabletics have is second to none when it comes to the athletic clothing industry.
The next step is clear for the duo: more success. They have already opened up their first online shop and they plan to open many more in the years to come. They have seen success in the online model and have the capital to take it off of the web and into the “real world.” With that, they plan to expand to many more markets with the recent acquisition of ShoeDazzle and their recent foray into children’s clothing that is custom-picked similar to how the women’s line is done but with more kid-friendly options to choose from.