With the way technology is advancing every year businesses in every industry ranging from retail to manufacturing even to agriculture needs to jump on new technology to stay competitive in the business cycle. One major new technology trend is Sentient AI specifically in online e-commerce marketing. This new technology enables online marketers to target specific group based on target market to get them on the marketer’s store, show them product options that they will love, and prompt them to return after they buy. AI remembers what a customer buys and likes. For example, if a customer buys red colored v cut shirts on a consistent basis, AI will remember that and recommend similar products to a customer. AI can also manage marketing campaigns in social media and email. With this new tool, markets can focus on the big picture and let AI do the grunt work.
Sentient is one of the world leaders in developing AI software specifically designed for business. One new update they recently released is called Sentient Aware. This is the equivalent of a store associate helping a customer in a physical store find products that they will love to buy. This creates a powerful customer journey on the online store that customers will find easy and intuitive. Another unique feature is the “More Like This” option that allows customers the ability to see other products of similar design or brand. If a customer wants to buy similar products this option will allow them to easily find the product just right for them. Sentient is growing fast in the fashion industry, remember exactly customers styles to be able to recommend products suited just for them.
With the introduction of Sentient AI every business will have to make a choice: jump on the wave of new technology, or be swept by the competition. This AI allows business to operate more effectively and gives their customers a better buying experience. Marketing and customer retention is key to gain a profit in business. AI can complete both. With many new features such as adding the ability to recommend products to each individual customer that they will love, the ability to track what customers are buying and remember what they love, and the ability to manage marketing campaigns from uploading SEO social media posts to attract new customers to managing what emails are sent in a long email marketing list, Sentient AI can do it all.