Nathaniel Ru went to Georgetown University undergraduate business school. He founded the Sweetgreen restaurant chain in 2007 in company of his classmates Nicolas Jamet and Jonathan Neman after graduating from the school. It has various stores in operation in cities across the United States such as New York and California .It has over 3500 workers.
The restaurant offers fresh and healthy food. Local farmers and purveyors supply the company with most of the ingredients required to cook the meals and also the salads. Nathaniel once said, ‘’People do not buy what you do. “They buy the way that you do it.’’
With respect to this, Nathaniel insists that each of the Sweet green’s stores across the cities has to live up to the guiding principles and values of the company and serve the entire surrounding community effectively.
The company is guided by five principles that are always displayed in every Sweetgreen kitchen. This has helped it in making sound decisions that promote each of the employees in Sweetgreen. First, it emphasizes on a win –win situation for the customer, the company and the community at large. Success for one individual in the company should promote success for the rest. Read more: Sweetgreen Entreprenuers | Fortune and Nathaniel Ru | Crunchbase
Secondly, they promote critical and sustainable thinking through making long-term decisions that will remain behind even after one leaves the company. This has enabled the company grow to be more of a lifestyle brand than just a restaurant as Nathaniel says.
The company also works by the principle of being authentic and real from its employees to the sources of their food products.Ru argues that if the employees unleash their full potential and give the best to the customers, they will tag along their friends to also have a test of the company’s services.
This will be a greater achievement to the company. He referred to this value as “adding the sweet –as in Sweetgreen – touch”. Finally, the main aim is to make a positive impact in the market once they come together each single day. Unity and togetherness will in the company promote positivity.
Sweetgreen has come up with a mobile app where customers may opt to pay at the counter. This enables them gain points where a portion of their purchases is given to the Sweet green School. This is a program founded by the company to help in teaching healthy eating.
The company has come with better ways to treat their customers such as music entertainment and speakers outside their stores on Saturday and Sundays. It has also established retreat programs and impact for its employees where they can expound new ideas on how to offer the best services. This has earned the company milestone credits and advantages.